Have you ever visited a website with a terrible layout and immediately knew that you would never click any links that took you back to it? Not just because the webpage took forever to load or your device randomly became super slow and unresponsive. But regardless of how many times you refreshed the website, it still didn’t show all the content.
Research conducted by GoodFirms in 2021 discovered that 88.5% of users would leave a website if it didn’t load quickly. 73.1% of website visitors would leave if the website they visited was unresponsive or kept showing error codes, and 34.6% of users highlighted that they would immediately exit a website if the content arrangement of the website was not visually appealing.
This means that there are factors that guarantee that a website is good enough for visitors. It is 2022, and the bar for websites is at an all-time high. If you want to end up with the best website out there, consult a specialist who is versed in industry trends, understands the needs of your ideal consumer and has the skill set to tailor your website to be the best on the market.
So, what are the key attributes of a website that meets the standards of 2022?
1. A Great Website Name
Most business owners believe that the name of their website does not have an impact on the traffic that the website generates. In reality, the name of your website is the first factor that determines if a lead or visitor would eventually proceed to click your website link, simply ignore it or proceed to another website with a more professional option.
Imagine if Apple’s website was redandyellowapplezzunderthetree.com and not https://www.apple.com/ca. It would send the wrong impression about the company to users.
Your website name has to be professional and must correlate with your business name and the service provided.
2. Swift Page Load Time
In 2022, no one wants to wait 30 seconds for your website to load fully. If it takes more than 2-3seconds to load, then the website does not meet the standards of today. Hubspot states that “the highest e-commerce conversion rates occur on pages with load times between 0-2 seconds”.
This means that it only takes 0-2 seconds for you to lose a lead even after spending millions of dollars on marketing, pop-up ads, social media promotions and other activities.
You have to ensure that your website loads swiftly. The quicker the load time, the lower the drop-off rates.
3. Impeccable User Experience
It is perfectly normal to want your company logo at the center of the website and need your brand colors to be reflected at every opportunity but step away from the shoes of the service provider and immerse yourself in what your ideal consumer wants. If your user journey is not seamless, it will affect the average time spent on your website and turn visitors away.
Imagine if you want to shop on your favorite e-commerce website, and for every 3 seconds delay that occurs from your end, the website refreshes, and you immediately lose your shopping cart. This can be upsetting and turn you away from the website permanently.
Your website has to be easy to use, respond swiftly to prompts and not crash at the slightest hick-up.
4. Has To Be Optimized For Mobile
Having a website that is not mobile-friendly in 2022 is a good look for your business. You can’t rule out the fact that a significant percentage of your website traffic will come from mobile users.
According to Statista, “Mobile accounts for approximately half of the web traffic worldwide. In the second quarter of 2022, mobile devices (excluding tablets) generated 58.99% of global website traffic”.
You have to ensure your website is optimized to look and function adequately on all devices.
5. Visual Arrangement
Font size, color theme, website structure, transitions, video placement etc., all determine if or no visitors will return to your website. Imagine a website designed using only red and yellow. Even though that might be your brand colors, you have to ensure the website is visually pleasant.
Check market leaders and see how they subtly use their brand colors across all the pages of their websites.
If you’re looking to develop your website and would like to work with an expert who understands the intricacies of creating a great website that checks all the boxes raised above and so many others, contact us from the link below.